Lately we have been hearing from the media, business analysts, Wall Street experts and the like that the corporate sector is still hesitant to hire so therefore the economy continues to be very slow to recover. So that being the case, why do Small Business owners, who are engaged in Social Media, hear of growth, success, and establishing business relationships we would not have ordinarily if we were not engaged in SM platforms such as Twitter, Facebook and/or LinkedIn.
Could it be that Small Business has truly embraced their New Best Friend, whereas big business for the most part is still out of touch with the 21st Century? It is not that most of these corporations have realized a loss this last quarter so why should we still not see job creation. Still scared? Afraid of change? Same old, same old? Likely.
Small business, Sole Proprietorships, Start-up businesses do not have the luxury of sitting back and accepting scared, afraid and same old business as usual. In fact, we are the ones hiring. Unfortunately, we are only in a position to hire a few people. Point is…..is the economy slow to recover or is big business not willing to accept they must listen, learn, understand, engage, connect, and give various Social Media Platforms a place in their Marketing Strategy.
Social Media has given small business the “thinking outside the box” capability by utilization of numerous customizable applications…most of which are FREE. Just to mention one….Foursquare….at the very least is a tremendous value to any retail establishment. Connecting on the various platforms opens up communication lines that has many “fingers” that can give you the warmest handshake you have ever experienced.
Difficult decisions come from strong leadership. If, in fact, implementing Social Media into your Marketeing Plan is a difficult decision, why not take the opportunity to exhibit your leadership skills and move your company forward.
Let me know your thoughts. Is Small Business the leader in utilitzation of Social Media?