Marketing under the big tent….
“… if the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations.” If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.
MARKETING:
Strategize getting value in return.
ADVERTISING:
Bring brand to the attention of potential and/or current customers
PROMOTIONS:
Keeps brand in the minds of customer which in turn stimulates demand
PR:
Helps public to understand company/product
What would you cut-out…..hopefully nothing!!
About Diane Meyer
Our customers bring more clients with them who boast about our service providing you and us enormous value. 