Social Media | Marketing by DM

Social Media Platforms Are SBNBF

August 11, 2010 By Diane Meyer Leave a Comment

Social Media Small Business New Best Friend

Social Media Platforms ~ Small Business New Best Friend

Lately we have been hearing from the media, business analysts, Wall Street experts and the like that the corporate sector is still hesitant to hire so therefore the economy continues to be very slow to recover. So that being the case, why do Small Business owners, who are engaged in Social Media, hear of growth, success, and establishing business relationships we would not have ordinarily if we were not engaged in SM platforms such as Twitter, Facebook and/or LinkedIn.

Could it be that Small Business has truly embraced their New Best Friend, whereas big business for the most part is still out of touch with the 21st Century? It is not that most of these corporations have realized a loss this last quarter so why should we still not see job creation. Still scared? Afraid of change? Same old, same old? Likely.

Small business, Sole Proprietorships, Start-up businesses do not have the luxury of sitting back and accepting scared, afraid and same old business as usual. In fact, we are the ones hiring. Unfortunately, we are only in a position to hire a few people. Point is…..is the economy slow to recover or is big business not willing to accept they must listen, learn, understand, engage, connect, and give various Social Media Platforms a place in their Marketing Strategy.

Social Media has given small business the “thinking outside the box” capability by utilization of numerous customizable applications…most of which are FREE. Just to mention one….Foursquare….at the very least is a tremendous value to any retail establishment. Connecting on the various platforms opens up communication lines that has many “fingers” that can give you the warmest handshake you have ever experienced.

Difficult decisions come from strong leadership. If, in fact, implementing Social Media into your Marketeing Plan is a difficult decision, why not take the opportunity to exhibit your leadership skills and move your company forward.

Let me know your thoughts. Is Small Business the leader in utilitzation of Social Media?

Filed Under Branding, Marketing, Marketing Mojo, Social Media Tagged With Branding, Marketing, Social Media

Social Media Positive Impact

July 29, 2010 By Diane Meyer Leave a Comment

Social Media ~ It's All Good!!

Marketing by DM recent TV Interview ~ I was recently asked to share my experiences with Social Media and how it impacted my business. This TV interview is in 3 segments of approximately 7 minutes each.

The breakdown is as follows:

Segment 1 ~ My initial introduction to Social Media, in particular Twitter. Click Here Tweet Segment 2 ~ Marketing by DM beginning to engage on Twitter. This segment Click Here make references to Jamie Crager , Anne Deeter Gallaher, Deeter Gallaher Group , Ford , Howell Marketing , and others. Tweet

Segment 3 ~ Some of Social Media’s most recent impact on a small business such as Marketing by DM and the effects of truly being engaged. Click Here . Recommendations made to listeners regarding SMMmagazine and Harrisburg Social Media Club. Tweet

I was delighted to tell my story and in the end perhaps help others to view Social Media in a positive light. It is worth the time investment….everything else will come.

Love to hear your story.

Filed Under Advertising Specialties, Branding, Marketing, Marketing Mojo, News & Events, Promotions, ROI, Social Media, Uncategorized Tagged With Marketing, Promotional Products, Social Media

Fleece Embraces Social Media

July 23, 2010 By Diane Meyer Leave a Comment

Numerous pockets to carry Social Media devices

What would #Ford do? Or…..as most of you know I should probably say,

What would Scott Monty do?

Can you blame me? Here I am a Branding | Promotions Director who really, really…I mean really gets Social Media, so why wouldn’t Scott Monty come to mind when I come across a tech savvy wearable!!

Thinking like one of the best Marketers in the business is a little presumptuous on my part but I am sure going to try because if I stumble it just means that I am moving forward.

Now mind you, for a Social Media enthusiast like myself, these new fleece jackets that the vendors are putting out there are innovative and current. Let me tell you what they have taken into consideration:

Numerous Pockets

Different Size Pockets

Different Weight of Fleece Dependent Upon Use

Can you imazine even a year ago consideration being given to iPod, Blackberry and YES…even the iPad by the Apparel Industry.

My guess is if this were a new Ford Fusion Scott Monty would mention how neatly tucked into the inside as well as the outside of the jacket these useful compartments are to carry varied sized Social Media devices without taking away from the beauty of the design. Also, that the lighter weight of some of these jackets get far more mileage than past years because of the freedom of movement not enjoyed previously. He would also proudly state that all these updates have been made without sacrificing warmth and comfort. Ladies versions have even trimmer lines.

Sorry, but I am hooked and Social Media comes into play now with everything I do. BUT….I really wanted to share this because I am so delighted that there is a lot of vendors out there who are now understanding their customer is deciding the product they want. The buyer is driving the market not the seller convincing us that we need a certain product.

Let me know your comments. Love to hear from you.

Filed Under Advertising Specialties, Branding, Marketing, Promotions, Social Media

Twitter is the Cashew

April 25, 2010 By Diane Meyer 2 Comments

Twitter is the Cashew and Social Media is the Entire Fruit

This is the last of my 5th Anniversary posts. I will discuss here my 4th and 5th lessons I have learned throughout my five years in business.

4th Lesson: Always be open to change. Your Business Plan must be in the NOW.

5th Lesson: Position yourself around positive, energetic, enthusiastic business leaders that are going to give you motivational feedback.

Both these lessons lead me to Social Media and Twitter which is my “cashew”. Don’t get me wrong. The entire plant is ALL GOOD but you have to decide which of the Social Media platforms are best for your business. However, do not discard any of them because just like the Cashew plant here…..whoever may like the nut, would be making a huge mistake not to try the remainder of the delicious plant.

Last year, if I would have listened to most in the Promotional Product industry, who saw no value at all in Twitter, I would have denied myself the pleasure of connecting with some of the most professional, knowledgeable, sharing, caring, intelligent, authentic business leaders in the Nation. We must get past the hard sell, what is the immediate ROI in dollars, what’s in it for me in dollar compensation.

Relationships create an energy that can’t be obtained more effectively than from each other. Information sharing on Twitter cannot be matched by any other medium out there. As an example, just recently @SocialNetDaily shared the following on blogging… http://ow.ly/1CB15. This is packed with valuable information. Just by this example should we understand what an impact Social Media can have on our business.

I am glad I didn’t get stuck in the 90′s and fortunate that I surrounded myself with leaders who understood the importance of adapting to the fast changing technology world. Let’s help some of our clients, business colleagues, and entreprenneurs who are still hesitant about getting a taste of Social Media or at least taking a bite of the Cashew.

Have you had some resistance by executives? What are some of their issues?

Filed Under Inbound Marketing, Marketing, Promotions, ROI, Social Media