Stepping Back Is Not All Bad When Strategizing
Good business decisions can only be made when you don’t let your emotions rule. More than anything….you never want to implement a plan out of anger. It is more than tempting to choose a strategy that you may think could get back at your competitor, or you are upset with something a customer/client said, or you want to get back at a particular organization. Well you get the picture. More businesses and organizations than I can count have harmed their brand and bottom line by not stepping back and truly evaluating long-term implications of their decisions. It is also a slippery slope when your staff recognizes the “getting back at” attitude rather than a “stepping back from” thought process. They will emulate you which will in turn create a disrespect of your brand.
So we all know about logo colors, how important they are and it identifies our brand. HOWEVER…..notice I said, “it identifies” your brand. Your BRAND is a whole lot more than your logo colors. Yes, you should always use your colors but don’t get overly concerned if it is a shade off. The idea is not to use green when your logo is royal. As an example, here are varied shades of green, green, green. Those shades may fall within what we call a closest match. What you could object to is green, green ….very different. Or…. red, red. It can get very costly when ordering imprint, embroidery and/or print materials to always get exact match. In fact, some businesses are totally confused about what their real logo colors are because a printer may not be able to match a PMS color to CMYK. My own logo was such a challenge that I ended up changing the purple to a lighter shade. Now working with a client that one of their colors is salmon color. Guaranteed there will be many versions of that color. Point is….don’t pay extra dollars to get exact match unless it is way off because as long as it is not salmon vs. salmon you are not harming your brand recognition. It is also perfectly OK and exceptable to use one-color to save money as well. You can use your prominent color, black, white, gold or silver. Never do an ad, whether in print or on TV and because you think another color rather than your logo colors would look better, change the color of your logo for the ad. If it doesn’t blend in, that’s fine. You want your logo to stand out.
Acts of Kindness and Respect
Tough economy has resulted in our clients spending less. There still is business out there…..someone else is going to get it if you don’t. Also, don’t forget about nurturing your current clients. What are one of the ways we can stand out because we are probably already lowering some of our pricing? I’ll lead by example……acquired two new large organization clients in December……one because I gave her son a gift at a trade show and the other because I was the only business that answered her email request for quote and followed up with a phone call the same day. Why other like businesses didn’t respond, baffles me, but certainly to my delight because I have already earned this large organization’s trust and my brand is intact. Don’t under estimate the value of kindness, respect, integrity and honesty….especially in this economic climate.
January 2011 ~ Issue 2
This Quarterly Newsletter will offer summarized tips on the importance of Branding. Next Quarter we will touch on important choices you could make to protect your Brand personality and the importance of some over others. If you do not wish to receive “The Hot Iron”, kindly email me at Diane@marketingbyDM.com. “The Hot Iron” is cool when used for Branding.
Toward the end of each year, I shudder somewhat at the thought of finding out what the trend color will be for the following year. Last year it was turquoise and now this year it is honeysuckle.
Shudder you say?!! Last year’s turquoise wasn’t too bad but the year before it was celery and the year before that it was pistachio. Come January I will be contacted by various clients that are having their Spring golf outing and they will (yes they will) ask me what the newest color is for Spring so that they can get golf shirts for participants. Unless it is a Ladies Golf Outing, I have spent the last three years shuddering when that question has been presented to me.
During the celery year, I learned to say “light green”. That worked well with pistachio also. Now comes Honeysuckle.
First, most men are not going to know what color Honeysuckle is. I have had so much fun with taupe. What I have learned is that the “Mother” color for Honeysuckle is red. So am I misleading my clients if I say a softer shade of red.
The shades of colors, or I should say the names we give them, always becomes an issue with the gentlemen and the ladies it is the styles.
Thanks to all of us out in the field, we finally instilled in the vendors that our female clients deserve equal attention to fit and style. I don’t know about you, but only several years back when we participated in any charitable event, we always got the “adult” shirts, jackets, vests, etc. Adult means “men’s”.
So I have filled you in ever so briefly on one of my 2011 changes that I will have to deal with. Have you determined what is new in your industry and how you will have to adapt? Love to hear your comments.
Thumb Band! An EPIDEMIC that is rapidly spreading across America. Teens and adults alike are TEXTING WHILE DRIVING. The only conclusion is that TEXTING KILLS. More than Just an Awareness Band. IT’S A PROMISE TO DRIVE SAFE. Schools, Businesses, Counties & States have joined forces to stop this problem. NOW IT IS YOUR TURN! The FACTS: Like Driving After Drinking 4 Beers. 23 Times More Likely to Crash. 5 Seconds of Texting at 55 mph is 300 ft of Missed Road. 28 Percent of Accidents are Text Related.
Below is the information regarding these life-saving thumb bands…..Texting Kills; No Texting While Driving, etc.
If you wish to purchase these for a project you are implementing, please contact me directly. FREE Set UP, FREE PMS match, FREE Shipping, FREE customized message; FREE Debossing
Bands come in three sizes; 60mm, 70mm, 76mm. Teens would wear the mid-size and adults the largest size.
Pricing: 1,000 @ $.295 each; 2500 @ $.285 each; 5000 @ $.28 each ; 10,000 @ $.265 each and 25,000 @ $.24 each