Marketing Mojo | Marketing by DM

Branding Your Logo ~ Coated or Uncoated

September 8, 2010 By Diane Meyer Leave a Comment

PMS colors ~ Coated or Uncoated Makes a Big Difference

When it comes to your Logo, you are most likely very aware of what your PMS colors are….if not, please check with your graphic artist and then also consult a PMS chart.

There are several tips I would like to share with you regarding your logo colors:

1. Understand exactly what you are getting when you are told by a Printer or Distributor that they will do a closest match for your color.

This is usually at no cost to you, however, depending on vendor, “closest match” could be very different than what you expect to see. Another factor is that you continue to see your incorrect logo color and then lose sight of your Branding.

2. Is your PMS color “coated” or “uncoated”….i.e. PMS240 C or PMS240 U

Although the same number, they can be very different colors and depending on paper or product it is to go on, it could have a totally different affect. To solve this problem, you must ask if vendor is using Coated or Uncoated. If it is opposite of what you have, review the PMS Chart to see if there is another PMS number that more closely matches.

3. Be Consistent ~ Closest match is OK as long as you take steps to get your PMS color truly as close as possible.

Do not alter your logo colors to match a particular piece you are using for promotion. What you may do without affecting your Branding is use Black, White, Silver or Gold ~or~ you may use tone-on-tone, which is used a lot on wearables; i.e. tan windbreaker w/tan logo embroidered.

While Logo PMS color is not the definition of Branding, it is a factor that impacts your company’s image and triggers a connection to your customer and potential customer.

Filed Under Branding, Marketing, Marketing Mojo Tagged With Branding, Marketing, Promotional Products

Social Media Platforms Are SBNBF

August 11, 2010 By Diane Meyer Leave a Comment

Social Media Small Business New Best Friend

Social Media Platforms ~ Small Business New Best Friend

Lately we have been hearing from the media, business analysts, Wall Street experts and the like that the corporate sector is still hesitant to hire so therefore the economy continues to be very slow to recover. So that being the case, why do Small Business owners, who are engaged in Social Media, hear of growth, success, and establishing business relationships we would not have ordinarily if we were not engaged in SM platforms such as Twitter, Facebook and/or LinkedIn.

Could it be that Small Business has truly embraced their New Best Friend, whereas big business for the most part is still out of touch with the 21st Century? It is not that most of these corporations have realized a loss this last quarter so why should we still not see job creation. Still scared? Afraid of change? Same old, same old? Likely.

Small business, Sole Proprietorships, Start-up businesses do not have the luxury of sitting back and accepting scared, afraid and same old business as usual. In fact, we are the ones hiring. Unfortunately, we are only in a position to hire a few people. Point is…..is the economy slow to recover or is big business not willing to accept they must listen, learn, understand, engage, connect, and give various Social Media Platforms a place in their Marketing Strategy.

Social Media has given small business the “thinking outside the box” capability by utilization of numerous customizable applications…most of which are FREE. Just to mention one….Foursquare….at the very least is a tremendous value to any retail establishment. Connecting on the various platforms opens up communication lines that has many “fingers” that can give you the warmest handshake you have ever experienced.

Difficult decisions come from strong leadership. If, in fact, implementing Social Media into your Marketeing Plan is a difficult decision, why not take the opportunity to exhibit your leadership skills and move your company forward.

Let me know your thoughts. Is Small Business the leader in utilitzation of Social Media?

Filed Under Branding, Marketing, Marketing Mojo, Social Media Tagged With Branding, Marketing, Social Media

Social Media Positive Impact

July 29, 2010 By Diane Meyer Leave a Comment

Social Media ~ It's All Good!!

Marketing by DM recent TV Interview ~ I was recently asked to share my experiences with Social Media and how it impacted my business. This TV interview is in 3 segments of approximately 7 minutes each.

The breakdown is as follows:

Segment 1 ~ My initial introduction to Social Media, in particular Twitter. Click Here Tweet Segment 2 ~ Marketing by DM beginning to engage on Twitter. This segment Click Here make references to Jamie Crager , Anne Deeter Gallaher, Deeter Gallaher Group , Ford , Howell Marketing , and others. Tweet

Segment 3 ~ Some of Social Media’s most recent impact on a small business such as Marketing by DM and the effects of truly being engaged. Click Here . Recommendations made to listeners regarding SMMmagazine and Harrisburg Social Media Club. Tweet

I was delighted to tell my story and in the end perhaps help others to view Social Media in a positive light. It is worth the time investment….everything else will come.

Love to hear your story.