Social Media Positive Impact

Marketing by DM TV Interview on Social Networking

Social Media ~ It's All Good!!

Marketing by DM recent TV Interview  ~ I was recently asked to share my experiences with Social Media and how it impacted my business.  This TV interview is in 3 segments of approximately 7 minutes each.     

The breakdown is as follows:    

Segment 1 ~ My initial introduction to Social Media, in particular Twitter.  Click Here     Segment 2 ~ Marketing by DM beginning to engage on Twitter.  This segment  Click Here    make references to  Jamie Crager , Anne Deeter Gallaher, Deeter Gallaher Group  , Ford , Howell Marketing , and others.    

Segment 3 ~ Some of Social Media’s most recent impact on a small business such as Marketing by DM and the effects of truly being engaged.  Click Here .  Recommendations made to listeners regarding SMMmagazine   and Harrisburg Social Media Club.     

I was delighted to tell my story and in the end perhaps help others to view Social Media in a positive light.  It is worth the time investment….everything else will come.    

Love to hear your story.    

Think Investment Dollars When Considering Branding Initiatives




Branding Initiative like Promotional Product is an Investment

Branding Initiatives Deserve Investment Dollars


When working with clients on Branding intiatives, whether it is promotional products, events, wearables, connecting with clients and potential clients, missions and/or goals, it is so important to impress upon them the importance of viewing the dollars spent as Investment dollars as opposed to spending, buying or purchasing…or “it’s in the budget”!!


We wouldn’t just take money that was in the budget and invest in any stock because you were ready to purchase.  You would consult an expert, develop some scenarios, consider either short term or long term gain, understand the value as best you can, and make an educated decision.  Well, let’s take that thought process and apply it to Branding intiatives.


Who is your expert…really?


Again, your hard earned dollars would not be put in the hands of just any Investment Advisor, you would get a referral, ask many questions, see if they have earned your trust.  The same holds true when selecting a professional that you are consulting for promotional product.  Are they selling or advising?  Do they only have your interest in mind? They should! What makes them the expert?  This is so important because initially your are investing your time to even meet with them.


Is there a thoughtful discussion regarding what you expect as a return?


Getting to the heart of your needs takes a professional with marketing, PR, and/or branding experience to, what we call, “drill” down (not a popular term nowadays) to your true expectations.  Some rewards may not all be immediate.  Especially when it comes to events.  You should always have an expert that is considering the years ahead that will consistently propel you to the next level.


You are driving the decision…at all times?


Don’t let anyone else Brand you.  Let’s take the example of wearables.  The most popular fabric out there may be recycled polyester, but organic cotton supports your top client’s efforts or yours.  Your expert should be listening to your Branding message and not using their sales skills to get in the driver’s seat and swaying you to use an item that may be from their favorite vendor.  That is only an advantage to you, price-wise, IF you will get the expected return.  That return for the moment may be your top client’s respect and appreciation but we all know with that comes loyalty as a customer.  Besides, we are not at price yet!!  Experts invest a lot of energy in caring about your needs, they pride themselves in giving the best advice first. 


OK…the infamous ROI?


Certainly when we invest in stock we do expect a monetary increase in our original investment.  Upon examination of what you wish to accomplish when it comes to branding initiatives, if you are having a thoughtful discussion, you will conclude that at times the return you expect is greater name awareness, consistency of brand, future loyalty (especially when it comes to events), respect through choices, outreach to potential clients, convey Company positives, personal trust…notice we haven’t even mentioned monetary return but it is there.  The old “hard sales” way of doing things is over….certainly at least for now as I see it.


Bottom line…


So many business professionals are budgeting marketing/promotional/branding dollars and certainly delighted to hear that.  Please be sure your are working with someone that is interested in how your Investment will impact the success of your business.  Just because something is the hottest item, more expensive pen, cool tech item doesn’t mean you can expect a return.  Thoughtful decision-making must be part of initial discussion.

Is There A Golf Event In Your Future?

For most, I know golf season can’t come soon enough.  Actually….WHAT AM I SAYING!!  Golf season is all year long.  But for our purposes here, let’s imagine we are all on the east coast and sitting, wishing, wanting the rain to stop and the temperature be more predictable. 

We have arrived!!  Being in the promotional product business has propelled me to be thinking GOLF this time of year and for someone that can only hit the silly ball 100 yds….but straight guys…it does make me chuckle that I have become a Golf (product) expert. 

So that brings me to the point of this blog.  You all know that I want to be helpful and take some of the decision-making dilemma out of the mix when putting these golf tournaments together.  It is always nice to have a very special incentive for golfers to participate in your event but what makes yours more unique than others.  You have to take into account the economy.  Unfortunately it is a fact and in order for these events to be very special, they are not successful without value. Here are several ideas that can get all the foursomes you need.

1.  Relax first of all.  Take things step by step.       Important to determine what other events, not only golf, are going on in your area.  Also find out when other golf events are going on and set yours first.  You should be planning this at the very least six months in advance.  Once you acquire this knowledge, you can set a date for your event.  Another piece of advice would be not to choose Monday.  Not received well by business professionals for two reasons; start of the work week and is most popular to be taken as an extended weekend.  Thursday or Friday is best.

2. Pricing Your Event (now you should still be relaxing) ~ Decide NOW what you wish to have as your enticement, give-away, prizes, tournament prizes, gifts for registrants.  Only then can you price the event correctly.  This is where you can make your event UNIQUE.  Golfers expect to pay for the pleasure of playing in a well-run event and as long as they feel they are getting value, they’ll sign up for your event.  Even if it is a non-profit event and the money is going toward a worthy cause (and we know that they are all worthy), you still have to market it correctly, determine the best PR and promote it.  A “hook” may not be ideal at times on the golf course, but when it comes to persuading golfers to your event as opposed to others, get those “hooks” in place.  Point is….don’t under price your event which then leaves you with doing far too many 50/50 at event and Silent Auction.  Build what you need into the price to play.  If attendee is going to get a pair of Nike or Calloway golf shoes at the event, you’d be surprised what they will pay to play.

3. Call ME!!  Truly I can help.  Remember it’s me…..I hit the ball very carefully straight and I’ll get you there safely, securely and without getting in the rough. 

Do you have a golf event you are putting together?  What has been the most popular give-away?