Marketing under the big tent: 5 things we can learn from the circus

Marketing under the big tent….

“… if the circus is coming to town and you paint a sign saying ‘Circus Coming to the Fairground Saturday’, that’s advertising. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the elephant walks through the mayor’s flower bed, that’s publicity. And if you get the mayor to laugh about it, that’s public relations.” If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales.

 

MARKETING:

Strategize getting value in return.

ADVERTISING:

Bring brand to the attention of potential and/or current customers

PROMOTIONS:

Keeps brand in the minds of customer which in turn stimulates demand

PR:

Helps public to understand company/product

What would you cut-out…..hopefully nothing!!

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About Diane Meyer
Diane has more than 20 years in the corporate environment as Marketing Manager, Marketing Training Director, Advertising Manager and PR Manager for such companies as Celanese Corporation, BJ’s Wholesale Club, Kimberly-Clark Corporation and The Money Store. More recently she served as Executive Director of Community Health Campaign overseeing all the marketing efforts for 13 health agencies.

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