Social Media Overwhelming to Execs

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This past Saturday evening was super-great get together with friends that took the occasion of the  “SuperMoon” to have a nice relaxing evening together….maybe even a little March Madness as well.  We got the importance of the super moon, so we shared it.  These pictures shown here depict a more impressive picture than what we saw in Lancaster, PA, however, the affect was real….just to some more than others. 

I am going to take this opportunity to compare Social Media affect on the business community with what happened the other evening.  Comments regarding the SuperMoon were that it was not all that it was hyped up to be, I’ll wait another 18 years, perhaps it was brighter but not larger, etc.  Unless it was positively “super” to our eye right where we stood, it really wasn’t “super”. 

So now we get to Social Media affect or impact on business and where I am going with this.  First I must tell you that this was a gathering of varied professionals; a prominent Lawyer, V. P. of Finance, Teacher, Controller, Doctor, School Principal, Purchasing Manager, Engineer, Judge plus a 17, 16, and 11 year old.  NOTE:  The 11 year old was the only one that knew what a QR Code was!    Not only that but he had an iPad2 and scanned a QR Code to show the adults how it was done.  They all had Smart Phones but no QR Reader….nor were they interested to go to www.scanlife.com and get the app.   

For a couple years these friends have heard me enthusiastically touting the positive results I have experienced in my Marketing business through Social Media.  They have politely asked me and others come into their business to give a presentation to some of their employees.  Some of the presenters have been what most would believe are the “experts” in the community.  WE GET IT, SO WE SHARE IT!!  My point is that there is not enough of us getting out in the business community and sharing it.  We share it between ourselves because we are thirsty to learn more and more.  We are living in our own little Social Media world which, personally, I happen to love but we are missing a communication method that works.  Similar to the “SuperMoon” not being so SUPER where we were viewing it, the same holds true for Social Media expectations.  We are telling them how huge SM is, but they are not impressed.

Finally, these friends really opened up to me and what I got from them was that they truly cannot deal with the amount of emails they get.  Most are getting about 200 per day.  Many are complaining that half of these emails are in-house and there is a tendency for staff to send out an email to everyone and anyone so that they are covered.  It was generally said that they are begging to get off email lists but to no avail.  Reply to all is a huge issue.  Email newsletters are a greater issue….they can’t read them….no time.  They do not want to add anything else that will cause them to communicate or reply!!  Therefore….NO SM. 

How are they to move on to Social Media platforms that may propel their business to great success when they have lost control of email?  If we get it and want to share it, we have to help them solve this problem.  Until we have solutions and ones other than “file the emails” we are not going to get the business community engaged in SM.  We should all care because the more sucessful all businesses are, the better it is for our economy and for our own businesses.   

If you have meetups or tweetups or attending a SM meeting, bring with you a business colleague that may be interested in learning more.  We do plenty of sharing with each other and that is great so we stay up to speed but we need to devote more energies to educating the skeptics….they outnumber us. 

What are your email solutions?  How have you shared your SM knowledge?

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About Diane Meyer
Diane has more than 20 years in the corporate environment as Marketing Manager, Marketing Training Director, Advertising Manager and PR Manager for such companies as Celanese Corporation, BJ’s Wholesale Club, Kimberly-Clark Corporation and The Money Store. More recently she served as Executive Director of Community Health Campaign overseeing all the marketing efforts for 13 health agencies.

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