Being Brave Might Mean Honeysuckle

2011 Color of the Year

Toward the end of each year, I shudder somewhat at the thought of finding out what the trend color will be for the following year.  Last year it was turquoise and now this year it is honeysuckle.

Shudder you say?!!  Last year’s turquoise wasn’t too bad but the year before it was celery and the year before that it was pistachioCome January I will be contacted by various clients that are having their Spring golf outing and they will (yes they will) ask me what the newest color is for Spring so that they can get golf shirts for participants.  Unless it is a Ladies Golf Outing, I have spent the last three years shuddering when that question has been presented to me.

During the celery year, I learned to say “light green”.  That worked well with pistachio also.  Now comes Honeysuckle

First, most men are not going to know what color Honeysuckle is.   I have had so much fun with taupe.  What I have learned is that the “Mother” color for Honeysuckle is red.  So am I misleading my clients if I say a softer shade of red

The shades of colors, or I should say the names we give them, always becomes an issue with the gentlemen and the ladies it is the styles. 

Thanks to all of us out in the field, we finally instilled in the vendors that our female clients deserve equal attention to fit and style.  I don’t know about you, but only several years back when we participated in any charitable event, we always got the “adult” shirts, jackets, vests, etc.  Adult means “men’s”.

So I have filled you in ever so briefly on one of my 2011 changes that I will have to deal with.  Have you determined what is new in your industry and how you will have to adapt?  Love to hear your comments.

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About Diane Meyer
Diane has more than 20 years in the corporate environment as Marketing Manager, Marketing Training Director, Advertising Manager and PR Manager for such companies as Celanese Corporation, BJ’s Wholesale Club, Kimberly-Clark Corporation and The Money Store. More recently she served as Executive Director of Community Health Campaign overseeing all the marketing efforts for 13 health agencies.

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