Fleece Embraces Social Media

Numerous pockets to carry Social Media devices

What would #Ford do?   Or…..as most of you know I should probably say,

What would Scott Monty do?

Can you blame me?  Here I am a Branding | Promotions Director who really, really…I mean really gets Social Media, so why wouldn’t Scott Monty come to mind when I come across a tech savvy wearable!!

Thinking like one of the best Marketers in the business is a little presumptuous on my part but I am sure going to try because if I stumble it just means that I am moving forward.

Now mind you, for a Social Media enthusiast like myself, these new fleece jackets that the vendors are putting out there are innovative and current.  Let me tell you what they have taken into consideration:

Numerous Pockets

Different Size Pockets

Different Weight of Fleece Dependent Upon Use

Can you imazine even a year ago consideration being given to iPod, Blackberry and YES…even the iPad by the Apparel Industry.

My guess is if this were a new Ford Fusion  Scott Monty would mention how neatly tucked into the inside as well as the outside of the jacket these useful compartments are to carry varied sized Social Media devices without taking away from the beauty of the design.  Also, that the lighter weight of some of these jackets get far more mileage than past years because of the freedom of movement not enjoyed previously.  He would also proudly state that all these updates have been made without sacrificing warmth and comfort. Ladies versions have even trimmer lines.

Sorry, but I am hooked and Social Media comes into play now with everything I do.  BUT….I really wanted to share this because I am so delighted that there is a lot of vendors out there who are now understanding their customer is deciding the product they want.  The buyer is driving the market not the seller convincing us that we need a certain product.

Let me know your comments.  Love to hear from you.

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About Diane Meyer
Diane has more than 20 years in the corporate environment as Marketing Manager, Marketing Training Director, Advertising Manager and PR Manager for such companies as Celanese Corporation, BJ’s Wholesale Club, Kimberly-Clark Corporation and The Money Store. More recently she served as Executive Director of Community Health Campaign overseeing all the marketing efforts for 13 health agencies.

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