Twitter is the Cashew

Twitter is the Cashew and Social Media is the Entire Fruit

This is the last of my 5th Anniversary posts.  I will discuss here my 4th and 5th lessons I have learned throughout my five years in business.

4th Lesson:  Always be open to change.  Your Business Plan must be in the NOW. 

5th Lesson:  Position yourself around positive, energetic, enthusiastic business leaders that are going to give you motivational feedback. 

Both these lessons lead me to Social Media and Twitter which is my “cashew”.  Don’t get me wrong.  The entire plant is ALL GOOD but you have to decide which of the Social Media platforms are best for your business.  However, do not discard any of them because just like the Cashew plant here…..whoever may like the nut, would be making a huge mistake not to try the remainder of the delicious plant.

Last year, if I would have listened to most in the Promotional Product industry, who saw no value at all in Twitter, I would have denied myself the pleasure of  connecting with some of the most professional, knowledgeable, sharing, caring, intelligent, authentic business leaders in the Nation.  We must get past the hard sell, what is the immediate ROI in dollars, what’s in it for me in dollar compensation. 

Relationships create an energy that can’t be obtained more effectively than from each other.  Information sharing on Twitter cannot be matched by any other medium out there.  As an example, just recently @SocialNetDaily shared the following on blogging… http://ow.ly/1CB15.  This is packed with valuable information.   Just by this example should we understand what an impact Social Media can have on our business.

I am glad I didn’t get stuck in the 90’s and fortunate that I surrounded myself with leaders who understood the importance of adapting to the fast changing technology world.  Let’s help some of our clients, business colleagues, and entreprenneurs who are still hesitant about getting a taste of Social Media or at least taking a bite of the Cashew.

Have you had some resistance by executives?  What are some of their issues?

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