Is There A Golf Event In Your Future?

For most, I know golf season can’t come soon enough.  Actually….WHAT AM I SAYING!!  Golf season is all year long.  But for our purposes here, let’s imagine we are all on the east coast and sitting, wishing, wanting the rain to stop and the temperature be more predictable. 

We have arrived!!  Being in the promotional product business has propelled me to be thinking GOLF this time of year and for someone that can only hit the silly ball 100 yds….but straight guys…it does make me chuckle that I have become a Golf (product) expert. 

So that brings me to the point of this blog.  You all know that I want to be helpful and take some of the decision-making dilemma out of the mix when putting these golf tournaments together.  It is always nice to have a very special incentive for golfers to participate in your event but what makes yours more unique than others.  You have to take into account the economy.  Unfortunately it is a fact and in order for these events to be very special, they are not successful without value. Here are several ideas that can get all the foursomes you need.

1.  Relax first of all.  Take things step by step.       Important to determine what other events, not only golf, are going on in your area.  Also find out when other golf events are going on and set yours first.  You should be planning this at the very least six months in advance.  Once you acquire this knowledge, you can set a date for your event.  Another piece of advice would be not to choose Monday.  Not received well by business professionals for two reasons; start of the work week and is most popular to be taken as an extended weekend.  Thursday or Friday is best.

2. Pricing Your Event (now you should still be relaxing) ~ Decide NOW what you wish to have as your enticement, give-away, prizes, tournament prizes, gifts for registrants.  Only then can you price the event correctly.  This is where you can make your event UNIQUE.  Golfers expect to pay for the pleasure of playing in a well-run event and as long as they feel they are getting value, they’ll sign up for your event.  Even if it is a non-profit event and the money is going toward a worthy cause (and we know that they are all worthy), you still have to market it correctly, determine the best PR and promote it.  A “hook” may not be ideal at times on the golf course, but when it comes to persuading golfers to your event as opposed to others, get those “hooks” in place.  Point is….don’t under price your event which then leaves you with doing far too many 50/50 at event and Silent Auction.  Build what you need into the price to play.  If attendee is going to get a pair of Nike or Calloway golf shoes at the event, you’d be surprised what they will pay to play.

3. Call ME!!  Truly I can help.  Remember it’s me…..I hit the ball very carefully straight and I’ll get you there safely, securely and without getting in the rough. 

Do you have a golf event you are putting together?  What has been the most popular give-away?

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About Diane Meyer
Diane has more than 20 years in the corporate environment as Marketing Manager, Marketing Training Director, Advertising Manager and PR Manager for such companies as Celanese Corporation, BJ’s Wholesale Club, Kimberly-Clark Corporation and The Money Store. More recently she served as Executive Director of Community Health Campaign overseeing all the marketing efforts for 13 health agencies.

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