How Can Promotions Make You Stand Out

Wise Decision-making Helps You Stand-out from the Rest

Spending marketing dollars wisely gets you company recognition and client loyalty.

It is that time of year again where you may be asked to come up with a gift of appreciation for your employees and/or a gratitude gift for some key clients or just an overall gift of appreciation for all your customers.

We all know about budgets, however, a note of caution here….decision-making would best be made on quality NOT price.  Quality CANNOT be sacrificed.  Both of these can be achieved as long as you have engaged the services of a Marketing/Promotions expert that exhibits the following:

  1. Understands each level of client and/or employee you are recognizing
  2. Searches for product that will convey a uniqueness thereby exhibiting a caring thought process
  3. Vendor loyalty by a Promotions specialist will not give you the best chance at highest quality choices
  4. Choices from highest rated vendors.  Vendors are rated from A+ – F. 
  5. Listens to you, communicates directly and doesn’t always say “I can beat anyone’s price!”
  6. Builds a relationship not just sells
  7. Evident that YOU will always come first.  It is always about YOU. 
  8. Follow up after you receive product….is it what you expected?

After you are clearly comfortable with whom you are working, now you can discuss price because it doesn’t matter how little or how much you spend for a promotion or ad specialty.  If it is worthless and poor quality it is your hard earned dollar that was wasted.  A true promotions professional will guide you in the right direction.

If you follow the guidelines above, I am sure your Promotions Budget will be well spent.  You will stand-out among the rest and your client loyalty will be evident.

If I “Get” Social Media, Why Don’t I “Get”…..

Why do that to an Ice Cream Cone?

"I thought I asked for an ice cream cone!"

 

 

Every once in awhile it is good to take stock in what we believe we understand or as we say today “GET” and what still puzzles us.

I thought since I seem to GET Social Media, I must now have developed my mind so much so that I am no longer puzzled by the following.  Well I am here to tell you that I still DO NOT GET…

 

 

  1. Why don’t they raise the basketball hoop?
  2. What happened to the jump rope?
  3. What came first…the chicken or the egg?
  4. Why are snowplow drivers so mean?
  5. Ball and Jacks….is that gone too?
  6. Children not outside on a beautiful day?
  7. Where are the honey bees?
  8. Why families are not sitting down together at dinner?
  9.  You never forget how to ride a bike?

Others that I am perplexed about are:

  • Employee health reward…parking spot closest to the door!
  • Someone advising that “You are taking it personally!”
  • Silver Christmas Trees?
  • Speeding up to a red light!
  • Why aren’t there any predators for stink bugs?
  • Cutting back on Marketing/PR/Advertising during economic downturn?
  •  

    As you can see, I have a lot of questions that perhaps some of you can help me GET and if I in turn can help you get Social Media, I definitely would like to try and also introduce you to my friends at Harrisburg Social Media Club.

    Retention… Benefit of Attention

    Standout from the Rest

    Standout From The Rest

    We all know, don’t we, that our clients crave our attention and it is our full intention of giving them the attention they deserve.  However, intentions don’t always result in attention which in turn affects retention.

    Every client is different and requires a certain amount of nourishing to keep your relationship flourishing.  In order for us to prosper and succeed, we have to value all the experts out there that guide us regarding the importance of retention of clients/customers and what we absolutely must do to achieve this all important goal.

    There are some very simple basic guidelines that are worth reviewing:

    1. Truly listen to your clients’ needs
    2. Follow up with them in a timely manner (make sure you understand what their expectations are)
    3. Remember you work for them
    4. Understand their decision-making process
    5. Vary your contact with them; i.e. email, phone, in-person

    I would like to address telephone calls separately because I have read some articles that advocate that you could save time and not answer the telephone.  This is so you can call people back on YOUR OWN time.  I view that is very selfish.  My clients time is just as valuable as mine and if we all did that, we would not connect at all.  The problem with that as well is people pick up on that very quickly and you have now jeopardized retention.  You may just stand out if you are accessible and respectful thereby giving your client the attention they deserve.

    Businesses built around the philosophy that the customer is worthy of “whatever it takes” also builds an in-house respect for quality service and these companies, even in times of economic downturn, continue to grow.  There is a business culture established that we are in this together.  I’ve seen it!!

    Re-examine your marketing strategy to see if you are implementing at least the basics for retention of your clients.  It is so much more costly to seek new clients and build relationships instead of nourishing those that you have at hand.

    What are some of the key elements of retention you would like to share?

    Branding Your Logo ~ Coated or Uncoated

    Standard PMS Colors

    PMS colors ~ Coated or Uncoated Makes a Big Difference

    When it comes to your Logo, you are most likely very aware of what your PMS colors are….if not, please check with your graphic artist and then also consult a PMS chart.

    There are several tips I would like to share with you regarding your logo colors:

    1. Understand exactly what you are getting when you are told by a Printer or Distributor that they will do a closest match for your color. 

    This is usually at no cost to you, however, depending on vendor, “closest match” could be very different than what you expect to see.  Another factor is that you continue to see your incorrect logo color and then lose sight of your Branding.

    2. Is your PMS color “coated” or “uncoated”….i.e. PMS240 C or PMS240 U

    Although the same number, they can be very different colors and depending on paper or product it is to go on, it could have a totally different affect.  To solve this problem, you must ask if vendor is using Coated or Uncoated.   If it is opposite of what you have, review the PMS Chart to see if there is another PMS number that more closely matches.

    3. Be Consistent ~ Closest match is OK as long as you take steps to get your PMS color truly as close as possible. 

    Do not alter your logo colors to match a particular piece you are using for promotion.  What you may do without affecting your Branding is use Black, White, Silver or Gold ~or~ you may use tone-on-tone, which is used a lot on wearables; i.e. tan windbreaker w/tan logo embroidered.

    While Logo PMS color is not the definition of Branding, it is a factor that impacts your company’s image and triggers a connection to your customer and potential customer.