Think Investment Dollars When Considering Branding Initiatives




Branding Initiative like Promotional Product is an Investment

Branding Initiatives Deserve Investment Dollars


When working with clients on Branding intiatives, whether it is promotional products, events, wearables, connecting with clients and potential clients, missions and/or goals, it is so important to impress upon them the importance of viewing the dollars spent as Investment dollars as opposed to spending, buying or purchasing…or “it’s in the budget”!!


We wouldn’t just take money that was in the budget and invest in any stock because you were ready to purchase.  You would consult an expert, develop some scenarios, consider either short term or long term gain, understand the value as best you can, and make an educated decision.  Well, let’s take that thought process and apply it to Branding intiatives.


Who is your expert…really?


Again, your hard earned dollars would not be put in the hands of just any Investment Advisor, you would get a referral, ask many questions, see if they have earned your trust.  The same holds true when selecting a professional that you are consulting for promotional product.  Are they selling or advising?  Do they only have your interest in mind? They should! What makes them the expert?  This is so important because initially your are investing your time to even meet with them.


Is there a thoughtful discussion regarding what you expect as a return?


Getting to the heart of your needs takes a professional with marketing, PR, and/or branding experience to, what we call, “drill” down (not a popular term nowadays) to your true expectations.  Some rewards may not all be immediate.  Especially when it comes to events.  You should always have an expert that is considering the years ahead that will consistently propel you to the next level.


You are driving the decision…at all times?


Don’t let anyone else Brand you.  Let’s take the example of wearables.  The most popular fabric out there may be recycled polyester, but organic cotton supports your top client’s efforts or yours.  Your expert should be listening to your Branding message and not using their sales skills to get in the driver’s seat and swaying you to use an item that may be from their favorite vendor.  That is only an advantage to you, price-wise, IF you will get the expected return.  That return for the moment may be your top client’s respect and appreciation but we all know with that comes loyalty as a customer.  Besides, we are not at price yet!!  Experts invest a lot of energy in caring about your needs, they pride themselves in giving the best advice first. 


OK…the infamous ROI?


Certainly when we invest in stock we do expect a monetary increase in our original investment.  Upon examination of what you wish to accomplish when it comes to branding initiatives, if you are having a thoughtful discussion, you will conclude that at times the return you expect is greater name awareness, consistency of brand, future loyalty (especially when it comes to events), respect through choices, outreach to potential clients, convey Company positives, personal trust…notice we haven’t even mentioned monetary return but it is there.  The old “hard sales” way of doing things is over….certainly at least for now as I see it.


Bottom line…


So many business professionals are budgeting marketing/promotional/branding dollars and certainly delighted to hear that.  Please be sure your are working with someone that is interested in how your Investment will impact the success of your business.  Just because something is the hottest item, more expensive pen, cool tech item doesn’t mean you can expect a return.  Thoughtful decision-making must be part of initial discussion.

Go Green Can Be Confusing When It Comes To Cotton

This poor gentleman is so confused. 

All he wanted to do was get some #Green polos for a Golf Tournament!

Organic Cotton Polo ~ Go Green

Go Green with Organic Cotton Polo

Did he want Certified Organic Cotton, Recycled Cotton, or the very Eco-Friendly Natural Bamboo.

We are going to give you some simple definitions here to help when you are in the decision-making process. 

Certified Organic Cotton  This is 100% cotton wovens which are grown without the use of pesticides or synthetic fertilizers.  They contain no chemical bleaches and/or dyes which in turn reduces the amount of pollutants in the environment.

Recycled Cotton  Made from clippings.  Textile waste or clippings are collected from pre-consumer venues: new cotton-knit cuttings, upholstery and trim fabric, yarn waste and industrial fibers.  Cippings re sorted by color and chopped into fine linty material called “Shoddy”.  Shoddy is then spun into a yarn that is used to produce product.  This information provided by AnvilRecycled Tees.

Eco-Friend Natural Bamboo  Without the use of pesticides, bamboo grows faster than any other plant on earth making it one of the earth’s most renewable resources.  Fabrics made from bamboo offer a luxurious feel (I can attest to that….so very soft and cool on your skin).  It has inherent performance characteristics like UV protection and moisture wicking properties.

This summary information is shared with you from information provided by www.vantageapparel.com, one of the best apparel vendors in the industry along with their amazing award-winning decoration choices.

A Twitter friend of mine inspired this blog when he went to buy a suit and was showed a suit made of Bamboo. 

Next week we will review moisture wicking, breathability, moisture management, and climate control.  All terms that need some clarity.